The PROFIT Model
Maximize potential and accelerate business growth
A practical approach designed to enhance business and support leadership in driving growth.
It is no secret that the business environment is growing exponentially more complex, driven by rapid change and heightened competition. As a result, many senior leaders are increasingly asking us for tailored coaching and training solutions to drive business growth and unlock the full potential of their team members. One strategic approach to achieving this is by cultivating coaching-style leadership across the company or developing internal coaches who can effectively support professionals through various business challenges.
In this process, it is essential to stay pragmatic and goal-oriented while addressing the deeper, underlying challenges that professionals face individually. One highly successful approach to navigating the complexities of today’s business landscape is the "PROFIT model," developed by Qyro Partners.
What is the PROFIT Model?
The PROFIT model is a comprehensive framework tailored to helping people overcome the challenges they face and achieve ambitious goals in business. It is designed to set clear targets, uncover the root causes of challenges, help develop realistic options, and track its implementation to achieve sustained success. Common examples include driving change and transformation, meeting ambitious sales quotas, developing a leadership identity, and many more. It is usually applied by leaders and internal coaches to support teams and senior individuals in financial services or consulting, but it works equally well in other professional environments.
The model comprises a six-step approach to unlock one’s full potential:
P — Purpose: The business coach supports the client define a clear-cut and realistic “North Star” and the driving force behind it.
R — Reality: The coach partners with the client to clarify their status quo regarding resources, competencies, and skills. This step also includes exploring the client’s values, emotions, and guiding principles for action.
O — Obstacle: In this step, the coach, in collaboration with the client, identifies real or potential obstacles and delves deeper into what makes them challenging specifically for the client.
F — Formulate options: When the client is clear on the first three steps, the coach supports the client in creating practical options and selecting the best-fitting one.
I — Implement: The coach and the client develop a tailored implementation roadmap for executing the option formulated in the previous step.
T — Track and refine: The coach is the steadfast partner of the client and helps implement the chosen strategy, acts as an accountability partner, and helps the client to fine-tune and adjust their action plan along the way.
What makes the PROFIT model different?
The PROFIT model sets a solid foundation for the coaching process by thoroughly exploring the client’s situation. The approach provides clarity on the current status of a team or individual, identifies obstacles to meaningful goals, and outlines potential next steps in a dynamic and collaborative manner.
Traditional models (such as SMART goal setting, OKRs, PACT, GROW Model) focus primarily on single aspects of goal-setting and developing immediate action plans and often forget to address the deeper, mostly hidden, challenges that business professionals face. While these methodologies have proven effective, the complexities of modern business environments call for an evolved approach—one that not only builds on these foundational models but also addresses the deeper, often less obvious challenges that clients face.
The PROFIT model is not a replacement but an enhancement of existing methodologies. It incorporates the strengths of GROW, SMART, and OKRs, integrating them with practical business focus areas. This synergy ensures a complete coaching experience that addresses both surface-level goals and deeper motivational drivers.
To learn more, connect with our executive team: Marjan Najafi & Johannes Le Blanc, PhD
